Wednesday 10 October 2012

Why I'm leaving Amazon's KDP Select program... and how I'm going to save you 99 cents

Having signed up to Amazon’s KDP Select program for most of the year, I’ve decided that it’s time to experiment with making my books available on other platforms.

KDP Select requires you to make Amazon your exclusive sales platform for a period of 3 months at a time. In return, they give you the option to make your book free for up to 5 days in that period (normally the lowest you can price your book is $0.99), and your book is eligible for lending in the Kindle library (which means you get a royalty for each ‘borrow’ by an Amazon Prime member).

I’ve had mixed results with the free promotions tool. In theory, the benefit is that if lots of people download your book for free, it bumps it up the sales chart and means you appear in the ‘customers who bought this also bought this’ cross-promotion. I had some success with this a few months ago when a free promo over three days led to several hundred paid sales of Halfway to Hell.

Lately, however, I've found that the free promotions have been having less and less of an effect on paid sales. I’ve heard that Amazon has changed its algorithm so that free ‘sales’ no longer have an impact on paid sales rankings… rendering what was the main perk of KDP Select pretty much useless.

So my decision is a no-brainer – I’ll still be in a relationship with Amazon, but it's no longer fulfilling all my needs. Therefore I’m going to screw around a bit behind Amazon’s back and see other sales platforms on the side at weekends.

I’ve uploaded all of my Kindle books to Smashwords. It’s not as pretty as Amazon at first glance, but I quickly discovered that the formatting and submissions process is much, much more straightforward compared to Amazon's borderline-sadistic formatting gauntlet.

Smashwords allows customers to buy directly from them, and also distributes books which meet their vetting guidelines to Amazon’s competitors, like Barnes & Noble, Kobo, Apple, Sony, Diesel etc, meaning your ebook isn’t limited to Kindle owners. Smashwords provides an even better royalty rate than Amazon (80% as compared to a maximum 70%), and you have more control over how you choose to sell your book. You can specify any sample size up to 50%, and even better, you can make books free all of the time.

Obviously, I don’t want to make my all of my books free, but this provides a great marketing tool that is, at present, jealously-guarded by Amazon. I’ve blogged before about my idea of using short story bundles as ‘singles’ to promote my ‘album’ (i.e. the novel), but this lets me go one step further.

I’ve selected one of my short stories – ‘The Room’, from the collection The Misfortune Teller – to be permanently free through Smashwords and its associated vendors. ‘The Room’ is a 4,000-word psychological thriller, a sort of Facebook-age Rear Window. I picked it for a couple of reasons: firstly it’s one of my best stories, and secondly because the subject matter is appropriate to an electronic book marketed via social networking. Naturally, the package includes the first chapter of Halfway to Hell. By making the story absolutely free to anyone, I can get the maximum number of people to read it. If the people who read ‘The Room’ like it, they’ll read the sample chapter. If they like the sample chapter, they can buy the book.

Smashwords doesn’t have the same kind of traffic as Amazon, and most people don’t sell as many copies through this platform as they would on Amazon, but the flexibility you get makes it more than worthwhile.

The other thing I’m hoping will happen is that, now that I’ve also published ‘The Room’ to Kindle at the minimum price, Amazon will honour their price match promise and reduce the story to free for Kindle as well. I've already sold one copy at 99 cents, which actually irritates me. I don't want to sell one copy at 99 cents, I want to give away thousands of copies at 0 cents. I want to give as many people as possible the opportunity to read my work gratis.

If you’d like to be one of them, you can download your free copy of 'The Room' for any platform direct from the link below.

As I said, it’s also available at Amazon, but don’t buy it from there as it will cost you 99 cents that you don't need to spend. Feel free to use Amazon’s ‘report a lower price’ button to nag them about this – it would help me target a whole lot of Kindle customers with some free publicity… and that’s the only kind of publicity I can afford.


The Room - a tale of murder in the social networking age
 
Available free for all formats from Smashwords

Also available (but not yet free) from Amazon US and Amazon UK
 
 
He had two problems: a broken leg and terminal boredom.
 
The long days and nights alone in his flat after an accident lead an incapactitated young student to renounce his aversion to the internet and take his first tentative steps into the world wide web.
 
Before long, he finds himself entering a new kind of social network: an online self-help community called simply 'The Room'. The experience of eavesdropping on the lives of others quickly becomes addictive, and the members of The Room seem welcoming enough.
 
But then something changes: a man called Bryan confesses to a murder. It could be a fantasy, or a sick joke, but it's not. And the terror doesn't stay online for long...
 
~

THE ROOM is a tale of murder in the age of social networking. A dark psychological thriller of curiosity and killing that has been called a Rear Window for the Facebook generation.
Also includes as a bonus feature the first chapter of Gavin Bell's full-length thriller: Halfway to Hell.
Short story length: 4000 words approx.
 
THE ROOM is also available as part of the story collection THE MISFORTUNE TELLER: 3 STORIES OF CRIME

Thursday 23 August 2012

Weekend promo


One Shot is free to download for Kindle from Thursday 23 August to Monday 27 August. This is one of my ‘singles’ – bundles of three short stories with some sample chapters of Halfway to Hell.
The idea is, if you get three stories for free and enjoy them, you might go ahead and buy the novel. If nothing else, it’s an opportunity to reach more people with my stuff.

I’ve experimented with free promotions before with some success (although it doesn’t seem to be as good a marketing tool as it was, since Amazon changed its ranking algorithm), but this is the first time I’ve used the full 5-day allowance of free days for a book, so I’m hoping to get this on a lot of Kindles this weekend.

So if you’re looking for a quick read and you like crime stories, give this a go – you’ve nothing to lose. And remember – I’m always grateful for a nice review.
 

 

Get One Shot from:


In THE LUCKIEST CORPSE IN THE RIVER, a body is dragged from the River Clyde at high noon. Reporter Jack Wood is on the scene, and he knows it’s nothing out of the ordinary. But then a potential sidebar turns into a dead-cert page one, because the dead man is carrying a winning lottery ticket…

In ONE SHOT, Faith Badder needs to catch a vicious killer. To do so, she has to follow in the footsteps of his latest victim. It’s a one-shot deal, and the stakes are higher than she knows.

And finally, Dr Jeff Cairngorm is a single father with a dark secret in his past. A quiet evening in a new home explodes into horror as AUDREY returns to her family.

Wednesday 22 August 2012

Stephen King's The Shining vs. Stanley Kubrick's The Shining


I've been reading some of the classic 70s blockbuster novels. Partly I'm doing this because I'm a writer who wants to reach a wide audience, and it's interesting to think about what makes these books tick, what it is about them that strikes a chord with so many people. Mostly, I'm doing it for my own enjoyment.

Although we recognise the 1970s as a golden age for a number of things: the new wave of Hollywood, muscle cars and flares, to name but three, I think the decade is sometimes underestimated as the last time when we had a series of big, blockbuster mainstream novels followed by cinematic versions that were even bigger, blockbustier and more mainstream.









The interesting thing is that these were predominantly genre books that found a massive audience, that then attracted serious talent for the movie. I don't think that really happens anymore, with the exception of something like The Da Vinci Code. I guess the closest we'll get to that in 2012 is the inevitable Fifty Shades of Grey flick.

So I've just finished William Peter Blatty's The Exorcist and am halfway through Peter Benchley's Jaws. Both are pretty enjoyable reads, and it's easy to see why they found such a wide readership. Both were arguably improved upon (actually in the case of Jaws, there's no argument about it) by their respective movies, with William Friedkin and Steven Spielberg leaving their indelible stamps on the source material. Interestingly, both are about inexplicable horror impinging on a well-realised every-day setting.

That made me think about an author who was (career-wise) born against the backdrop of this era: Stephen King. Horror impinging on the every-day is pretty much a summation of King's career. He's also an author that writes wildly successful genre books - becoming a genre unto himself, in fact - which attract interesting directors: De Palma, Kubrick, Carpenter, Cronenberg, Darabont, Romero, Reiner and many more.

My Kindle book Shining in the Dark - Stephen King: Page to Screen takes a look at this in greater detail; focusing on four of King's most characteristic works and the four cinematic adaptations they spawned. The book is a revised version of my final year English dissertation at university, so I use more academic language and I bullshit a little more than I would nowadays (diegetic and non-diegetic sound, that kind of thing), but I thought it held up pretty well after a thorough rewrite.

It's actually my biggest Kindle seller in the US. It's not overly long, just over a hundred pages, and if you're interested in reading it you can pick it up for Kindle from Amazon UK and Amazon US.

Below, I've posted the chapters on The Shining, taking a look at the novel first (for my money, King's best work) and then examining how Kubrick adapted it. People tend to like either the novel or the film, because they're so different. Unlike Spielberg and Friedkin, Kubrick didn't just put his own stamp on the existing narrative, he pretty much ripped the book apart and built his movie from the pieces.

Though it's my favourite King book, I actually don't mind how different the two works are. For me, a good adaptation is not necessarily a faithful adaptation. Books and movies are different beasts, and they don't always translate literally. I much prefer it when a director with an individual style takes the basic idea of a book and then does whatever they think will work best, without slavish regard for the source material. L.A. Confidential is another great example of this: great book, better movie.

When anyone asks me what I think of the Kubrick Shining, I answer "the best parts of the book aren't in the movie, and the best parts of the movie aren't in the book."

Which is basically what I'm saying below, using a lot more words...


Stephen King’s The Shining


King's third novel, The Shining, was published in 1977. The story concerns a failing writer and recovering alcoholic, Jack Torrance, who accepts the job of winter caretaker at a remote hotel in Colorado. At the interview, he discovers that a previous caretaker, also an alcoholic, succumbed to extreme cabin fever and murdered his wife and two daughters with a hatchet before killing himself. Brushing this aside, Jack, along with his wife Wendy and five year old son Danny, moves into the hotel which quickly becomes completely snowbound. At the beginning of their stay, there are two important things of which Jack and Wendy Torrance are unaware: the first is that their son, Danny, has a telepathic power known as 'The Shining'; the second is that the Overlook Hotel is haunted by a malevolent force which wants to use Danny's gift for its own ends. As the Torrances become increasingly isolated from the outside world, the hotel exerts its influence over Jack, pushing him to act as its murderous pawn. This plot, of course, follows King's most common gambit of introducing a chaotic agent to a familiar and lifelike setting to create horror. The Shining slightly alters these roles, however, in that the seemingly everyday setting of the story is actually the source of the evil, and that the catalyst for the horror is (as with Carrie) one of the story's main protagonists, five year old Danny Torrance.

In Danse Macabre, Stephen King's book on the horror genre, he talks about the inspiration for the novel, a speculative article he once read which suggested that:

"So-called 'haunted houses' might actually be psychic batteries, absorbing the emotions that had been spent there, absorbing them much as a car battery will store an electric charge. Thus...the psychic phenomena we call 'hauntings' might really be a kind of paranormal movie show - the broadcasting back of old voices and images which might be part of old events...the fact that many haunted houses are shunned and get the reputation of being Bad Places might be due to the fact that the strongest emotions are the primitive ones - rage and hate and fear...I began to wonder if the haunted house could not be turned into a kind of symbol of unexpiated sin."

In a nutshell, this theory describes the premise of The Shining. Jack's early discussions with some of the hotel's employees reveal that the Overlook has a murky background of scandal, murder and suicide. As one of the characters says: "Any big hotels have got scandals...just like every big hotel has got a ghost. Why? Hell, people come and go."  

A haunted hotel serves as the perfect 'symbol for unexpiated sin', and the Overlook seems to have a haunting in every room. King gives the theory a twist in The Shining with the introduction of Danny, whose psychic powers have the side-effect of bringing these 'paranormal movie shows' to life, in the process rendering them dangerous.

The character of Danny Torrance embodies two of King's favourite themes: childhood and otherness. Danny is 'other' because of his psychic abilities. Although his parents do not fully understand his powers, they are aware that Danny is different from other boys his age and are unnerved by the fact that he continually seems to be aware of their thoughts. We learn that Danny had no real friends in the family's previous neighbourhood, presumably because other children his age were similarly unnerved. In an essay on the novel, Frederick Patten complains that “King does not portray Danny as a five year old child. He's too mature; he seems nine or ten at least." This, however, is the point: Danny is not a normal five year old child. As Dick Hallorann, the Overlook's cook who also has 'the Shining' puts it:  "you've got a large thing in your head, Danny. You'll have to do a lot of growin' yet before you catch up to it."

Perhaps more than any of King's other books, however, The Shining is about the theme of fall and redemption, and this theme is played out in the character of Jack Torrance, who falls victim to the Overlook's evil influence and attacks his family with a croquet mallet, but manages to redeem himself at the end by allowing them to escape.

The detailed characterisations in The Shining are of great importance to the story, and each character, major or supporting, is expertly drawn. Reading the book, one gets the feeling that each character has a life which begins before the story and continues (in some cases, at least) after it has finished. This is evident from the first scene, Jack's interview with Ullman, the hotel's overbearing manager. From the outset, Jack Torrance is established as a character of barely repressed anger, and there are constant references to him holding his tongue to avoid saying something he will regret:

"'Of course you wouldn't allow your son up in the attic under any circumstances.'

"'No,' Jack said, and flashed the big PR smile again. Humiliating situation. Did this officious little prick actually think he would allow his son to goof around in a rattrap attic full of junk furniture and God knew what else?"

Much of the story's buildup is spent revealing background details about each of the main characters in lengthy flashbacks. This also applies to the hotel itself, which becomes an active character as the story progresses, both literally and figuratively. To a great extent, The Shining is a book about facades: The Overlook is a respectable hotel with a murky past; Jack is a caring husband and father who struggles with an alcohol problem; and Danny is a seemingly normal boy with hidden powers. Even Wendy has another side to her: she tries to be loving and supportive to Jack, but inside she is constantly concerned about his alcoholism and even jealous of his relationship with Danny. The theme of facades becomes explicit at the climax, with the hotel using Jack as a mask. Throughout the novel, we are privy not only to characters'  thoughts as they speak, as in the case of Jack's interview, but also to the deeper subconscious fears behind their normal thought process. These thoughts are parenthesised in brackets, italics or capitals in order to separate them from the text. The technique works effectively, mimicking the way in which unwelcome thoughts can stray into one's mind.

The carefully crafted and genuinely unnerving atmosphere of The Shining is probably the single most important reason why it succeeds as a horror novel, a subject that will also be important when we come to discuss Kubrick's film version. King sets the mood from the outset with an epigraph taken from Edgar Allan Poe's story 'The Masque of the Red Death'. The quotation recounts a masked ball that is interrupted every hour by the striking of a strangely sinister clock. This represents another feature common to King's fiction: his intertextuality. Although the writing style is completely different, The Shining's atmosphere is heavily influenced by Poe, just as Salem's Lot owes a debt to Bram Stoker and Christine, as we shall discover, draws its dark power from 50s rock and roll. The quotation from 'The Masque of the Red Death' is appropriate not just to the atmosphere, but to the story as well, which also features a ghostly masked ball and a sinister clock. In addition to this, King's frightening and sentient Overlook Hotel brings to mind Poe's House of Usher.

Although some critics complain that King spends too much of the book on exposition and character development, the earlier sections gradually build up a tangible sense of foreboding by using minor scares and Danny's precognitive flashes of the future. The atmosphere is enhanced because King avoids many of the usual clichés of the haunted house subgenre: the Overlook is not the standard decrepit mansion full of creaking floorboards and cobwebs, it is a classy, well maintained and beautiful hotel. It should not be frightening, but it is, nevertheless. Jack wonders at this disparity when an antique invitation to the masked ball brings to mind the phrase 'The Red Death held sway over all':  "Surely the Overlook - this shining, gleaming Overlook on the invitation he held in his hands - was the farthest cry from E. A. Poe imaginable."

In fact, the only drawback to creating such palpable tension is that no conclusion can possibly satisfy the expectation. In part, this is an inevitable flaw of the horror genre, particularly when atmosphere is built up over the course of an entire novel. As King himself admits in Danse Macabre, 'nothing is so frightening as what's behind the closed door.' Although the ending of The Shining is perfectly adequate, there is no denying that the horrific events themselves are less frightening than the foreboding, as Marc Laidlaw points out:

"King's creation of atmosphere is masterful...where the novel falls short is in the fact that the conclusion is not nearly as frightening as the mood that has been predicting it."

The constant build-up of tension is paralleled within the story by the Overlook's boiler. At the beginning we are told that the boiler will overheat and become dangerous if it is not dumped every day. When Jack is overcome by the Overlook's influence, he forgets to dump the boiler, which eventually explodes and destroys the hotel at the story's conclusion.

The boiler is, of course, also an excellent symbol for Jack Torrance's fragile psyche, which has been weakened by stress and alcohol abuse, and (with the help of the Overlook) ultimately explodes into rage and destroys him. Even after this has happened, however, Jack manages to salvage enough of his humanity to fight the Overlook's influence momentarily, enabling his wife and son to escape at the climax of the novel. This is the point at which it becomes clear that The Shining is the story of Jack Torrance's redemption.

What makes 'fall and redemption' so integral to the story is the way in which Jack comes to personify the theme. In some of King's stories (such as Pet Sematary) a character brings about his own 'fall' by a foolish or selfish act. In others ('Rita Hayworth and Shawshank Redemption', for example) the character is an innocent victim of circumstance. Jack Torrance embodies the theme on both levels: in one interpretation, Jack's 'fall' comes when he is possessed by the hotel and forced to turn on his family. He redeems himself at the end by fighting to regain enough control to save them. From another point of view, however, Jack's fall occurred well before he even set foot in the Overlook: his alcoholism resulted in accidentally breaking Danny's arm and the near-destruction of his family. In this sense, he has already redeemed himself by giving up drinking and attempting to become a better husband and father. As usual the process of redemption is not easy and it is made clear that remaining sober is still a constant struggle for Jack:  "would he ever have an hour, not a week, or even a day, mind you, but just one waking hour when the craving for a drink wouldn't surprise him like this?"

Tellingly, it is Jack's alcohol addiction which the hotel uses to take hold of him. Looking at the story from this point of view, it can be seen as an allegory: Jack Torrance is a man fighting demons, in both senses of the term. Although it is clear that the theme of fall and redemption is of great importance in many of King's stories, in the case of The Shining, it actually becomes the story. It is therefore all the more puzzling that this is a theme which Stanley Kubrick chooses to abandon completely in his film adaptation. 



Stanley Kubrick’s The Shining


The celluloid version of The Shining appeared in 1980, three years after King's novel. It was directed by Stanley Kubrick and stars Jack Nicholson, Shelley Duvall and Danny Lloyd as the Torrance family. Critical opinion at the time was radically split, and this division is still evident today. Even though the film is now regarded as a horror classic, some critics maintain that it is unfathomable and impossible to love. It is interesting to note that, while both novel and film are highly regarded examples of the horror genre, they are very different works, and the film digresses wildly from its source. Indeed, without knowledge of the novel, the film is baffling and inscrutable. Kubrick, who co-wrote the screenplay with Diane Johnson, has clearly disregarded King's intentions and made his own film, something which resulted in friction with the book's author, as director Mick Garris discusses in an interview for the BBC's Omnibus programme:

"I think [King] was actually hurt by Kubrick's film. The book he wrote was all about alcoholism...about feeling responsibility for a family and not being able to meet that responsibility, it's all about a boiler underneath a hotel that's going to blow and destroy it...those themes were the first things that Kubrick jettisoned."

The fact that the story has been so radically altered is not surprising when one considers Kubrick’s long-held reputation as something of a control freak. As in the case of Brian De Palma with Carrie, the adaptation of The Shining is quite definitely a Stanley Kubrick film. Kubrick also has the reputation of being a very visual director, however, and this is undoubtedly suited to certain elements of the story, such as the labyrinthine spectacle of the Overlook Hotel, the eerie masked ball, and particularly Danny's frightening hallucinations. Reading criticism of some of Kubrick's other works, some common evaluations that come across are that his films are cold and calculating, bloody and cruel. Above all, he is recognised as, and sometimes criticised for being, a very meticulous technical director. All of this is very much evident in The Shining, and works to create a chillingly distinctive atmosphere.

As in King's original book, the atmosphere of Kubrick's film is of great importance, and in this respect, his film captures an important part of the story. In contrast to established horror movie conventions, Kubrick shoots most of the film in daylight and uses long, drawn out takes, which contrast well with Danny's brief visions, for example his flashes of the two murdered daughters of the previous caretaker. The use of threatening music, even over the early scenes in which nothing much happens, also helps to build an atmosphere of foreboding. There are several examples of excellent technical sequences, for instance the torrent of blood which erupts from the main doorway in slow motion, the one-take scene of Danny pedalling through the hotel's corridors in his buggy, and the climactic chase through the hotel maze. Even the fact that Kubrick's screenplay is so utterly cryptic arguably works to the advantage of the atmosphere, playing on fears of the unknown and the inexplicable. To go back to King's statement that 'nothing is so frightening as what's behind the closed door', the whole film effectively becomes a 'closed door' because we are left unsure of exactly what is going on.

Although some criticise Kubrick's absorption in technology, his coldness and detachment seem to lend the more horrific scenes of the film a most disquieting feeling. The film is more disturbing than shocking, as Kubrick creates an overall mood of horror as opposed to a series of outright scares. However, this impressive mood is created often at the expense of character development and human interest. Frank Darabont, director of The Shawshank Redemption, discusses how Kubrick's film fails to bring across the human side of King's book:

"It was a story that came from the heart. I don't know that Kubrick ever directed a movie from the heart, he always directed from [his head]...I never saw a Stanley Kubrick film that came from [the heart]."

While Darabont here points out that contrasting two such different creative minds will result in an inevitable difference in tone, the film contains numerous alterations to the framework of the story as well. For a start, the flashbacks are entirely disposed of, with the effect of rendering the characters shallow and unmotivated; likewise the Overlook's history, which Jack investigates in the novel as the hotel begins to possess him, is pared down. The sinister topiary animals of the novel are absent, and the climax is relocated to a giant maze, where Danny manages to elude his father, letting him freeze to death in the snow and leaving the hotel intact. The character of Hallorann, who travels up from Florida to help Wendy and Danny escape in the novel, ends up making the journey just to be unceremoniously murdered by Jack Nicholson (who, incidentally, uses an axe rather than a croquet mallet in the film). 

Looking at the sheer volume of changes, it becomes clear that Kubrick has virtually gutted the novel, using only certain scenes and leaving the plot an incoherent muddle. As an adaptation of a book, it fails. And yet, somehow, Kubrick has created a masterpiece. He has created his own Shining.

Because many of the film's best sequences involve details that are not present in the book. The obvious example of this, of course, is when Jack's leering face appears at the ragged hole he has made in the door, yelling  “Here's Johnny!”  This was in fact Nicholson's contribution: an ad-lib that brings across Jack Torrance's madness more frighteningly than anything the character says in the book. A more subtle example is the scene where Danny pedals through the corridors of the hotel on his buggy in a long one-take sequence which demonstrates the vastness of the set. This helps to build tension by contrasting the enormity of the hotel with a small child, showing how vulnerable Danny, and the others are.

Another effectively altered scene in the movie is the one in which Jack investigates Danny's claim that an old woman has attacked him in one of the guest rooms. When he enters the room, he sees a beautiful woman standing naked in the bathtub. She slowly walks toward Jack and kisses him, but when he looks in the mirror behind her, he sees that he is embracing the horribly decomposed corpse of an old woman. If this sequence is the most shocking of the film, then the one in which Jack's wife finally reads his 'play' is the most chilling. After plucking up the courage to defy Jack and enter his writing area, Wendy discovers hundreds of pages of the same line typed over and over again: All work and no play makes Jack a dull boy. As Wendy frantically leafs through the pages, Jack appears behind her and asks, simply: “Like it?” Despite the fact that it contains no violence, this moment is more terrifying than anything else in the film.

If the best parts of the film are absent from the book, however, the opposite is also true.

While Kubrick has added several touches of genius to King's story, he also dispenses with the most important theme of the book: Jack's redemption. Whereas in the novel, Jack manages to fight the hotel and allow Danny and Wendy to escape, the film version of Danny is entirely responsible for eluding his father in the maze. In addition to this, the film's Jack never seems to be a completely devoted father and husband. From the beginning he appears to be constantly irritated with his family, telling Wendy to “Get the fuck out” of his writing area even before the hotel has begun to influence him. One almost gets the impression that Jack Torrance has only accepted this job so he can chop his family to pieces. In part this is due to the casting of Jack Nicholson: Nicholson is excellent as the maniacal axe-murdering version of Torrance, and indeed it is almost impossible to imagine anyone else in the role, but his menacing screen persona detracts from the tragic aspect of the character. Even in the earlier sequences he appears to be tolerating his family rather than caring about them. Of course, Kubrick's script hampers Nicholson's performance by failing to develop the character more fully, as Fiona Ferguson criticises:

"To hang the movie's psychological tension on the leers and grimaces of Nicholson's face (suited though it is to demoniacal expressions), while refusing to develop any sense of the man, is asking for trouble."

In the Omnibus interview Stephen King says that he views the characterisation of Jack Torrance as a major flaw in Kubrick's film:

"When people say...'Jack Nicholson seemed crazy from the beginning'...we lost some of the tragedy because, to my mind, [the point of the book]...is that you're taking a decent man and seeing him warped to breaking strain by this place."

The theme of fall and redemption is clearly absent from this film, even more so than in the case of Carrie, but Kubrick includes a postscript that crystallises the film's unique direction. This final scene is another nice touch absent from the novel, and has the effect of altering the final note of the story. Accompanied by 1920s ballroom music, the camera slowly moves down one of the Overlook's corridors toward a wall adorned with framed black and white photographs, eventually closing in on one in particular. The photograph shows a crowd of people gathered in the ballroom and is captioned with the words 'Overlook Hotel - July 4th Ball, 1921'. At the front of the crowd is Jack Torrance, wearing a dinner suit and smiling. This reinforces the idea that Jack has become part of the Overlook, as if he has always been there, and seems to chime with the idea of timelessness in King's book, symbolised by the sinister clock in the main hall. When Jack joins the masked ball in the novel, there are several references to time ceasing to matter. At one point, Jack reflects:

"All the hotel's eras were together now, all but this current one, the Torrance Era. And this would be together with the rest very soon now. That was good. That was very good."

This is echoed shortly after during an exchange which also appears in the film: Jack's conversation with Grady, the previous caretaker who slaughtered his family. When Jack questions him about this, Grady responds by saying he has no recollection:

“You're the caretaker, sir,” Grady said mildly. “You've always been the caretaker. I should know, sir. I've always been here. The same manager hired us both, at the same time...”

Although Kubrick's film does ignore the theme of fall and redemption, it has its own agenda. Like the director's earlier 2001, it ends up being a film about time and timelessness; and this seems appropriate to a story about ageless ghosts in an old hotel. This final scene sums up why the movie works on its own terms, despite its major differences from King's novel. In the end, Kubrick's The Shining is exactly that: a Stanley Kubrick film first, and a Stephen King adaptation a distant second. 


*          *          *

If you liked reading the above excerpt, there's more on some of the other Stephen King books / movies in my Kindle book Shining in the Dark.


Carrie. The Shining. Christine. The Shawshank Redemption.

Four of Stephen King's best stories. Four outstanding motion pictures directed by auteurs as diverse as Brian De Palma and Stanley Kubrick.

Since the publication of his first novel in 1974, Stephen King has entertained, enthralled and terrified the world in equal measure. Forty-nine novels and more than three hundred and fifty million copies sold later, he’s still going strong. But for a figure who has made such an indelible impact on the landscape of contemporary fiction, King’s influence on cinema is equally profound, with hundreds of motion pictures and television productions based on his work; some more loosely than others.

Get it on Kindle:





Thursday 16 August 2012

The real Halfway



In my book, Halfway is a small desert down in Arizona with a population of 336 (and falling).

In my real life, Halfway is a small suburb in the sprawl of the Greater Glasgow area. From the ever-reliable Wikipedia:


Halfway is a largely suburban area in the town of Cambuslang, Scotland located within the local authority area of South Lanarkshire. Halfway borders the smaller areas of Lightburn, Flemington and Hallside. It was named when passengers, in the days of the Glasgow to Hamilton stagecoach would stop halfway to change the horses, and have a rest. The district also has the older name of Gilbertfield, the castle of which name still stands. There is a long history of coal-mining in the area (especially around Flemington), but no colliery is still in operation.

The above named 'castle', as it's known locally, is in fact a stately home. It was owned by Hamilton of Gilbertfield. He was a friend of Robert Burns and wrote a poem about William Wallace called Blind Harry's Wallace, a rendering into contemporary English of a medieval Scots poem, which was eventually used as the basis for the screenplay that became the Mel Gibson blockbuster Braveheart.

The area sits near Dechmont Hill, an extinct volcanic rock, 300 feet above sea level. There is evidence, written by the Welsh chroniclers, that King Arthur's 12th battle, the battle of Calaan, took place there against the two sons of his rival Caw, (or Cawn), king of Strathclyde.



From outward appearances, it's really nothing like the Halfway of my book: rather than a tiny, isolated outpost of civilisation in the middle of the desert, it's an unremarkable suburb with nothing to distinguish it from its surrounding suburbs but lines on a map. You can drive from the city centre of Glasgow to Halfway without encountering a single break in the built-up area. The climate? Yep, that's a little different too.

But the name of the town always struck me as kind of cool. The opening paragraphs of the book address this, partially as an inside joke. The Glaswegian narrator, Johnny Park, notes that where he comes from, place names are "generally obscure, antique, hard to pronounce, but usually interesting." He's thinking about places like Cambuslang and Pollokshields and Hyndland; and a little further afield, Lesmahagow, Ecclefechan, Lochgilphead. The names in Scotland are generally eyecatching, and sometimes pretty esoteric.

In that context, I always thought a town that was halfway between two more important places, a town that was literally called 'Halfway', stuck out like a severed thumb in a fruit salad. I thought it would make a cool name for a town in a western, or a dusty desert noir tale.

And that thought is the genesis of the book.

I grew up a couple of miles from Halfway. I thought it would be interesting to take some pictures of the real life counterpart to my fictional town. Most of these were taken on a sunny evening in late Spring. As I snapped pictures of the deserted main street, the closed-up shops, the down-at-heel anonymity of the place, the dim echoes of a mining town, I started to realise that maybe this Halfway and that Halfway weren't so different after all...



I liked this banner. No, I wasn't aware of it when I named the book. 





Halfway's main street is a major A-road running out of one of the United Kingdom's biggest cities, and yet somehow it still has a real ghost-town feel after hours...



Instead of the Halfway Hotel, you can drop into the Sun Inn for a drink. The life expectancy of the clients is better, but maybe not by much...



I couldn't not take a picture of the naughty step.



And to end my little tour, the Halfway Library. It's the smallest library I've ever seen, but it still manages to have a pretty decent thriller section.


Wednesday 6 June 2012

The best things in death are free

Matt Hilton's collection of tough-guy (and gal) thrillers Action: Pulse Pounding Tales Volume 1 is going to be free on Amazon for the next two days (Wednesday and Thursday).


Get Action from


Action is a fantastic collection of 37 fast-paced and violent hardboiled stories, including contributions from Hilton himself and some other top names including Stephen Leather of Spider Sheperd fame. There's also a story from yours truly.

Grab a bargain - if you like thrillers, you're guaranteed to find something you'll love within these blood-soaked pages.

Tuesday 5 June 2012

"It's pulpy and nasty and moves like an express train..."

I've been a fan of Greg Hatcher's 'Fridays...' column over at Comics Should be Good for a while now. It's a weekly rundown of comics, pulp fiction and stories from Greg's frequent expeditions to a variety of smalltown used book stores. I always learn something new from Greg's columns, and my to-read list regularly gets a little longer.

A few weeks ago I sent Greg a copy of Halfway to Hell, in the hope that he might be interested in taking a look at it.

To my amazement, he's already read it, liked it and reviewed it in his latest column, where I'm delighted to be brushing shoulders with Doug Moench's Master of Kung Fu, Sax Rohmer's Fu Manchu and Philip Jose Farmer's Wold Newton Series.

Greg writes:

[Halfway to Hell is] pulpy and nasty and moves like an express train...In his covering note, Gavin told me that some editors had turned it down for being too noir, or something. Well, in my household, there’s no such thing. It’s tough and cool and very much in the tradition of comics like Steven Grant’s 2 Guns or movies like Jason Statham’s The Mechanic. In point of fact, Halfway to Hell would make an amazing Jason Statham movie, come to think of it.

But until that happens, you can find Gavin’s book right here in Amazon’s Kindle store. Well worth the paltry $3.99 it’ll set you back. Check it out. After all, when one of the regulars here has published something this good, we should support it, and I’ve spent a lot more for books I liked a lot less. Hell, I’ve spent more for COMICS I liked a lot less.

You can read the review here, and if you're a fan of pulp fiction, noir or obscure comic books, you could do worse than become a regular reader of Greg's column.


Saturday 2 June 2012

The Dead Tree Zone? In praise of Mr King

Stephen King has ruffled some electronic feathers (including the splendid plumage of ebook evangelist JA Konrath) by announcing that his new book for Hard Case Crime will be available in paperback only for the time being.

"I love crime, I love mysteries, and I love ghosts. That combo made Hard Case Crime the perfect venue for this book, which is one of my favorites. I also loved the paperbacks I grew up with as a kid, and for that reason, we’re going to hold off on e-publishing this one for the time being. Joyland will be coming out in paperback, and folks who want to read it will have to buy the actual book."

As an author whose work is currently available in ebook only, I don't have any issue with this. It makes a lot of sense for the type of book and publisher involved here. Hard Case Crime is a great imprint that specialises in new and classic thrillers, all with beautifully-painted covers that hark back to the golden age of the pulps.

Books like these remind me that, while I love my Kindle, it hasn't stop me from reading paperbacks, and it never will. You get different things from a paperback than you get from an ebook.

I don't understand those, like Konrath, who seem convinced that traditional paper books (or 'dead tree books' in the lingo) are obselete. A nicely-produced paperback novel gives you a touch, a feel, a smell - in other words a physicality - that you just can't get from an ebook. You can't beat an e-reader for convenience, and as someone who travels a lot, it's great not having to lug a couple of books around in my bag.

But ebooks are essentially the no-frills option of reading: you get the text and nothing else. An ebook is like Ryanair: it'll get you where you need to go, but it's not pretty. A thoughtfully-produced physical book, particularly between gorgeous covers like the one below, is the luxury option.


This was King's first book for Hard Case from a few years ago - I didn't think it was one of his best (although if you're Stephen King, the bar is set pretty high on that score), but the cover is amazing. And it looks so much better in real, glossy 'dead tree' life.

That's why I'm not worried about the demise of the printed book. A Kindle can give you a lot of wonderful things, but it can't give you a physical product.

And as luck would have it, my ebook Shining in the Dark - Stephen King: Page to Screen is available on free promotion from Amazon today and tomorrow.


Get it from:

Sales of Halfway to Hell have been pretty steady in the last month, and I think it might be to do with the sample chapters I've been including in this and the other books I've run free promotion days for. I hope this will generate a few more sales, but I also hope people will read and enjoy this one in the meantime.

And remember, if you download and enjoy, I always appreciate a review. Honest is good, five-star is better...

Saturday 19 May 2012

The importance of being content

An active table of contents: something that's kind of important for a novel, but absolutely essential for any kind of ebook collection, such as a collection of short stories.

Because if you're like me, you don't necessarily want to start a book of short stories on page 1 and proceed through in  the correct order. You want to be able to channel-surf a bit, check out the ones with interesting names or blurbs first, or maybe pick a short one because you only have a 15 minute train journey.

If there's no way to navigate through the book, you're stuck with flipping through page by page. The lack of an active table of contents actually turns the Kindle into a less-advanced piece of technology than a printed book, because at least with a paperback you can skip a chunk of pages at a time.

This can be irritating. As an author (and particularly as a self-published author), you want the reader on your side. Pissing them off unnecessarily is not the best way to achieve this.

Luckily, compared to the rest of the formatting hoops Kindle makes you jump through (see my earlier post on this), creating an active table of contents in your MS Word document is actually pretty straightforward. In fact the Table of Contents (TOC) feature in Word pretty much does most of the work for you; if you tell it what should be on the list, it will create the list for you (and update it whenever you want it to).

How to create an active table of contents (TOC) in your ebook

For an example, we'll take my mini-short story collection The Misfortune Teller.

The Misfortune Teller contains three short stories: 'The Room', which is my take on Rear Window, only set on the internet; a slice of life that's still in the crime genre with 'It's Not Me, It's You', and the title story, which is a Glasgow PI story with a quietly supernatural twist. As I discussed in my post about Singles, this package is also a promotional tool for Halfway to Hell, so chapters 1-5 of that book are included at the back.

Step 1: decide what should go in the table contents

All right, so if you were paying attention, you'll know we need to give the reader the ability to navigate to four places in the book: each of the three stories, plus the sample of Halfway to Hell. The first thing to do is to mark those places in the document, so your table of contents knows where to look once you create it.

(n.b.: these screens are all from Word 03, but the principles can be applied in whichever version you have. Just click on the pics to make them bigger.)

There are other ways to do this, but I find the easiest thing to do is to mark each point with the style Heading 1. This is very simple to do:

First, find the title of the first story, which is 'The Room', in this case (if you're working with a novel, it'll be chapter 1, naturally).



Highlight the title of the story and go to the Style menu to mark it with the style Heading 1.




This makes the title visually bigger and bolder, but it also codes this piece of text as a heading, something which wouldn't happen if you manually made the font bigger and bold.

Go through and do this for the other chapters or stories. I've gone through and marked 'It's Not Me...', 'Misfortune' and the Halfway sample as Heading 1. Important point - they're all Heading 1. If you select Heading 2 or 3, those will be marked as subchapters. You may want to do this in some cases, but let's keep it simple and have just the one type.

Step 2: create the table of contents

Go to the place in the document where you want your contents page to appear - in a normal book this would always be at the beginning (in mine, it's right after the copyright page), but given that this is a Kindle book, it actually doesn't matter too much, as the reader can navigate straight to it from the menu. I've seen some ebooks where the contents is located on the very last page.

Go to Insert / Reference / Index and Tables:


Select Table of Contents: this will create a list of all the chunks of text you've marked as Heading 1, which in my case means the three stories and the sample:


Word automatically lists what page each heading is on, which is really useful in a printed document, but not so much for an ebook, where page numbers are meaningless. To avoid confusion, unselect the box that says 'Show page numbers'.

Then click OK to see the list of everything you've marked as a heading:


I like to space them out a bit and add a title, as follows. If you change the order of your chapters at any point, you can update the Table of Contents by right clicking and telling it to update.


Importantly, this is not just an updatable list of contents: it also creates hyperlinks to the appropriate chapters. You can see this by pressing CTRL and clicking on each link to jump to a chapter. This is what allows Kindle to skip to each chapter.

Step 3: mark it as a TOC so Kindle recognises your table of contents

I haven't had to do this every time. Sometimes Kindle recognises the TOC without help, sometimes it doesn't. To make sure that the reader can navigate to your TOC from the Kindle menu, you should bookmark your contents page to tell it where to look. This is dead easy.

Go to Insert / Bookmark:



Type 'TOC' as the bookmark name. This tells Kindle that you're bookmarking a Table of Contents.


...and that's it. When you complete formatting and upload your document, your book will have an active table of contents and your reader will have a much easier time finding his or her way around your book.

Monday 7 May 2012

Reaching out


I posted a while back about the Halfway to Hell business cards I’d had printed. The cards are double-sided: I have the name of the book on the front, and details of where to buy it and the Facebook page on the reverse.



The cards are a nice, compact way of letting people know that the book is available, and where they can find out more about it. Over the last few weeks, I’ve been asking if I can leave a few in places people like to read or browse books: coffee shops, charity shops, libraries. Usually, people are happy to take a few for the counter, which is great.

They’re not just advertising though, the Halfway to Hell cards also make an attractive bookmark.

With that in mind, I’ve been helpfully inserting them between the pages of the bestselling thrillers in my local branches of Waterstones, WH Smith, Tesco, Sainsburys, Asda etc.

Basically, it’s a way of getting my book noticed by the type of people who like to read crime and thriller books. If they find my card inside the new Lee Child or Michael Connelly, they might be interested enough to look at the Facebook page or download a sample from Amazon. If they’re not interested, no harm done and they’ve got something to keep their place.

I’m not expecting to generate huge amounts of sales by doing this, but it’s another way of getting the book out there. A bit of cost-effective guerrilla marketing never goes amiss, and if I sell just five more copies through this route, it will have recouped the outlay.

The only problem is, the book may be available globally, but I’m limited to my local area. Glasgow and Edinburgh mostly, sometimes further afield if I’m on my way to a meeting. This is where I need some help.

I’m looking for people to take a dozen or so Halfway to Hell cards and do what I’m doing – tuck them into thrillers in your local supermarket.

If you’d like to join the Halfway to Hell marketing team (ha), drop me an email at gavinbell.thrillers@hotmail.com with your details. I’ll send you a dozen cards (or more, if you like), and I’m happy to send them anywhere in the world.

Friday 20 April 2012

More cover versions

Great blog post here about tips for designing a good Kindle cover.

Some of the 'don'ts' make me appreciate Halfway to Hell's cover all over again.

Thursday 19 April 2012

Giving it away for free... does it pay?

As I’ve probably mentioned before, Amazon’s KDP Select program (under which you have to make your book exclusive to Amazon for 90 days) gives you the option to make your book free for 5 of those 90 days. I thought it was worth a try. After all, an electronic copy of the book costs me nothing, and if someone reads it for free and then writes a positive review or tells a friend about the book, it could help to generate some paid sales.

Having spent some time on the Kindle forums, some indie authors seem to get very uptight about the notion of giving their book away for free: “I sweated blood over my masterpiece, I’ll be damned if anyone is going to read it without paying me for the privilege.”

I think that attitude is a) monumentally egotistical, and b) bad business.

I’m a new author, so nobody knows who I am. Therefore, my first priority isn’t to make sure everyone who wants to read so much of a chapter of my glowing prose pays me my $3.99, it’s to get as many people as I possibly can to read it. If they like it, they tell people and that’s what will get my name around a bit.

This isn’t a new business model, of course – how do people think reviews of traditionally published books get into newspapers? The journalists get free copies, they read them, and hopefully they have something nice to say about them. If you’re not prepared to let anyone see your work, to try before they buy, then why would you ever expect anyone to pay for it?

So yes, I thought a free promotion would be good for business, particularly as it costs me nothing. (I’ve actually seen someone suggest that 600 free books downloaded equates to 600 lost sales. If you genuinely believe this, you must either be criminally insane, or work for the PR department of a major film studio or record company… not that the two are mutually exclusive.)

Anyway, what I didn’t factor in was the indirect benefit: increased visibility. If enough people ‘buy’ your book when it’s free, it rises up the rankings, which means it shows up on more searches and gets cross-promotion through “customers who bought this also bought this…”

I put Halfway to Hell on promotion for two days last Friday and Saturday. It started doing really well in the free book rankings. It was doing so well that I decided to extend it by another day. By Sunday night, it was number 6 on the top 100 free books for Kindle, and number 3 in thrillers. By the time the promotion finished, I’d had over 3,000 downloads in the UK alone.

The sales bump I got from the increased visibility was unprecedented – from selling 17 copies in March, and only 1 so far in April, I sold around 50 copies on the Monday alone. I picked up a glowing 5-star review from someone who’d downloaded the book free on Sunday evening and finished it late on Monday. Sales have stayed steady, and I’m up to 134 paid copies of Halfway to Hell sold since Monday. It’s in the top 50 paid thrillers in the Kindle store, and number 345 among all books for Kindle.

I know this is probably a temporary bump (although I hope that some of those 134 readers will like the book enough to recommend it to others), and that the numbers aren’t exactly big time, even though they’re a huge jump for me. But still – the royalties I’ve generated since Monday total well over £200 (or around $350).

I’m not quitting the day job just yet, but that’s enough to pay a chunk of the mortgage. And just as importantly, people are reading my book. So yeah, free seems to be working for me.  

Wednesday 21 March 2012

Halfway to Hell: The Trailer

Click here to see the Halfway to Hell trailer, put together as a favour by a friend: Bob Martin of Production Cues.

Bob did this entirely off his own back, and spent a lot of time working on it. It looks great, and when you Google Halfway to Hell, this comes up way before the Facebook or Amazon pages, so it looks like it's getting some rotation.

If you like what you see and could use a fully scored and edited video to produce your book (or movie, cupcake business or... anything else, really), you could do a lot worse than checking out the Production Cues website. Bob does good work, and his rates are very reasonable.

Sunday 18 March 2012

One Shot

One Shot, my collection of three crime stories is available for Kindle free all day today.

Get it from Amazon US or Amazon UK.

If you like it, I'd really appreciate a review. You could also check out some of my other books, including Halfway to Hell, of course.




ONE SHOT

Three short stories of crime and obsession.

In THE LUCKIEST CORPSE IN THE RIVER, a body is dragged from the River Clyde at high noon. Reporter Jack Wood is on the scene, and he knows it’s nothing out of the ordinary. But then a potential sidebar turns into a dead-cert page one, because the dead man is carrying a winning lottery ticket…

In ONE SHOT, Faith Badder needs to catch a vicious killer. To do so, she has to follow in the footsteps of his latest victim. It’s a one-shot deal, and the stakes are higher than she knows….

And finally, Dr Jeff Cairngorm is a single father with a dark secret in his past. A quiet evening in a new home explodes into horror as AUDREY returns to her family…

* * *

Three stories of mystery and suspense in one great package. This trio of dark thrillers draws on influences as diverse as Raymond Chandler, Dashiell Hammett, Stephen King and Alfred Hitchcock.

This collection also includes an exclusive free sample of HALFWAY TO HELL - Gavin Bell's full-length thriller novel.

Monday 12 March 2012

Singles

I got my Kindle in Autumn of last year, a generous leaving gift from the folks at my old workplace.

It was a very appropriate gift, given that they knew I love books and that my new job involved a substantial commute. It was pretty much perfect in fact, except that it meant my wife had to revise her Christmas plans for me.

I was surprised by just how easy and straightforward Amazon makes it to buy and download books to your device. My first purchase (as opposed to all the free classics I, like everyone else, downloads immediately and then doesn't read) was this mini-short story collection by Michael Connelly.


I got it because I'm a fan of Connelly, particularly his Harry Bosch books, and because it was cheap: 99p. This micro-collection  contained three Bosch stories, all pretty good. As much as I enjoyed reading it, though, I was more interested in the marketing strategy behind the book. One of the main reasons I bought it was the low price (interestingly, it's more expensive on the US Amazon site, at $2.99).

If I'd been totally new to Connelly, I might have bought this as a sampler, liked what I read, and been more likely to buy another of his books. Even though I'm not a Connelly newbie, and have read four or five of his books already, this was still a good opportunity for me to be reminded how much I enjoy his work, and - yep - make it more likely I'll buy more of his books. A classic example of reinforcing and expanding the reach of the brand.

The really smart thing they did, however, was to include the first few chapters of the newest Connelly book, The Drop, as part of the package. That changes the purpose of the package (apart from the 99p it generates itself of course), from raising general awareness of the author to promoting a specific product from the author.

I thought this was a pretty good idea, so of course I've stolen it.

Short stories are often the best introduction to a new author. They're like singles: you hear a couple you like on the radio, and you're more likely to buy the album, go to the concert, whatever. If I can use some of my shorts to direct some of the traffic towards my novel, I'm happy for them to be up on Amazon as cheap as they'll let me make them.

I have three short story bundles up just now. Naturally, they all contain the first two chapters of Halfway to Hell and a Facebook link at the back. They're all loosely crime stories, but they run the gamut from noir to psychological thriller to urban horror to Hitchcock riff. Rereading them (most of them are at least five years old), I'm struck by the Stephen King influence in more than one of them. I did the covers myself, so they're nowhere near as good as John's work.


A Living



The Misfortune Teller



One Shot


These are all 99p in the UK, 99c in the US. That means they only bring in 35% royalties because they're below the threshold Amazon likes to see you listing books, but then they are all much shorter than a real book. They're around 8,000 words, which should still give people half an hour of enjoyable (I hope) reading. I've been using the KDP promotion manager to make one at a time free on weekends (which seems to be the time most people shop). This weekend I'm going to make One Shot free on Sunday for UK Mothers Day.

The aim is not for these books to generate much income, it's to get people reading my stuff, and hopefully liking it enough to tell their friends and maybe buy Halfway to Hell.

I've no way of telling how many of how many book sales have been enabled by my 'singles', but I do know one thing: they're not hurting.

Saturday 10 March 2012

Pricing experimentation

Amazon's pricing structure is interesting. They won't allow you to list a book for less than 99 cents (although if you enroll in KDP Select, which makes you exclusive to Amazon for 90 days, you have the option to make your book free for 5 of those 90 days), and the maximum you can charge is $200. I'd love to know if anyone has managed to get $200 for an ebook.

But what's really interesting is the way they incentivise pricing within a not-too-cheap, not-too-expensive window. If you price your book between $2.99 and $9.99, you get to keep 70% of  the price. If you price outwith those limits, that drops to 35%. This lets Amazon exert an element of control over the price of the bulk of the ebooks sold on their site, and over what people expect to pay for ebooks in general.

Compared to what an author gets on a printed book, 70% is pretty damn fantastic, and even 35% isn't too shabby. But then of course the overheads are practically nil, so to look at it another way, Amazon is getting 30% - 65% of your sale for minimal effort.

Anyway. When I first listed Halfway to Hell, I thought I'd go in at the bottom of the 70% threshold: $2.99. After all, I'm not a big name author and the cheaper the book, the more likely someone is to buy it, right?

Then I read this excellent blog post from Elle Lothlorien on 'imputed value' - basically the phenomenon of higher prices actually attracting more sales. In a nutshell, if people see something is a little more expensive, they assume it has value.

As someone who has worked for Dominos pizza, and has delivered cold, mediocre pizza to members of the public who then happily fork over about the same as they'd pay for a sit down meal in a decent Italian restaurant, this is something that should have occurred to me sooner.

It does make sense in theory for ebooks. A lot of people are going to price at $2.99 because it's the lowest you can go and still attract 70% royalty. Pricing a little higher (not too high, I certainly don't want to rip people off), implies confidence in the product. And I do have confidence in the product. I don't think anybody is getting a bum deal paying a little more than that for my book. If it's true that a higher price acts as a signifier of quality, makes the book stand out from the crowd, then all you have to worry about is the quality of the book justifying that signifier.

I sold about a dozen copies of Halfway to Hell in the last couple of weeks of February, and I'm sure a lot of those were my friends kindly supporting me after I posted about the book on Facebook. Sales tailed off a little at the end of February, and then three things happened: I got a couple of good reviews on the .co.uk site, I made all of my books free for a day on World Book Day (bumping everything up the rankings), and finally, I raised the price to $3.99.

So far in March, I'm selling just over a book a day on average. I've now sold more than I did in February when I got my Facebook friends bump. Now, while those are not exactly Grisham numbers, if this continues for the rest of March, I'll have made enough to cover my utility bills.

Which is actually better than I was expecting this early...